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The Theory of Planned Behavior (TPB) is an essential psychological framework developed by Ajzen in 1985. It extends the previous Theory of Reasoned Action by incorporating additional factors that influence behavioral intentions. TPB posits that human behavior is primarily driven by intentions, which can be predicted through three core components: Attitudes, Subjective Norms, and Perceived Behavioral Control.
The Theory of Planned Behavior offers a comprehensive understanding of the factors that underpin human intentions and actions, making it invaluable in fields such as psychology, sociology, and behavior analysis.
What is the Theory of Planned Behavior?
A psychological theory that explains human behavior through intentions influenced by attitudes, subjective norms, and perceived behavioral control.
What are subjective norms in TPB?
Social influences or pressures that affect an individual's intention to perform a behavior.
What role do perceived control and attitudes play in behavioral intentions?
Both significantly influence individuals' intentions, shaping their likelihood of performing specific behaviors.
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Q1
What year was the Theory of Planned Behavior developed?
Q2
What does the construct 'Attitudes' refer to in TPB?
Q3
Which component integrates personal beliefs in the TPB?
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